Branding,A system, not a logo.

Colledolce wine labels

A logo, a typeface and a palette are not enough. We build systems that start from sharp strategic insight and give the people who work with the brand the tools to express it. The result: memorable brands that stand the test of time, and of the shelf.

How we work

Before drawing comes the concept: a sentence, an image, an intention that holds everything together. Then the system grows in layers, from logotype to typography, from colour to photography, and every layer is tested on real materials: label, sign, website, social.

We deliver guidelines people actually use: a Figma file with components and tokens, a PDF for suppliers, and a session with the team.

Branding services

  • Understanding as much as possible about the brand and defining its core is the first step towards a holistic, precise concept. The sum of the details makes the difference: from the name to the scent in the space.

    moodboard and concept proofs
Burro Concept, Zurich
GUD – Il Gelato